Lara Croft has become a worldwide phenomenon since her debut in 1996. She is the first female to star in her own action game series, which comprises the original 'Tomb Raider' along with 'Tomb Raider II: Dagger of Xian', 'Tomb Raider III: Adventures of Lara Croft' and the recent 'Tomb Raider: The Last Revelation'. With total sales reaching 21 million units, the games have each topped the PlayStation and PC game best-seller lists. Assertive, resourceful and independent, Lara is the first virtual celebrity to hold her own in a world of flesh and blood, non-virtual stars. She has appeared on over 200 magazine covers around the globe; Time magazine featured her in a major story in December 1999; and she has graced the pages of Newsweek, Rolling Stone, and Entertainment Weekly's 'It' issue (which feted the 100 most creative people in entertainment). In addition, Details magazine heralded Lara as one of the 'Sexiest Women of the Year' (the only virtual celebrity so chosen), and The London Times recently devoted a special 16-page supplement to her. Time Digital included Lara on a list of the 50 cyber-elite in America, ranking her among Bill Gates, Andy Grove, Steve Jobs and George Lucas. Lara has also appeared in television advertising campaigns across the US, Europe and Asia; she is the subject of more than 1,000 internet fan sites - each created independently of Eidos - and her merchandise includes action figures, comic books and a clothing range. In all, total game sales and related merchandise has generated $500 million. Lara's success has even inspired the world-famous Elite Modelling Agency to devote an entire division to developing virtual models; other companies are now following suit.

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